
To strengthen the presence of its Taksim store in the heart of Istanbul, Penti leveraged Dynamic Location Ads to reach nearby audiences with real-time, location-specific creatives and personalized offers. The campaign generated over 23 million impressions and more than 141,000 direction requests, turning digital engagement directly into in-store visits. As a result, weekly store traffic grew by 22.9%, nearly double the average growth across Penti's Istanbul stores.











































