COOKIE POLICY

This Cookie Policy has been prepared by Branchsight Bilgi Teknolojileri A.S. (the “Company”), acting as the data controller under Article 10 of the Turkish Data Protection Law (“TDPL”) and the Communiqué on the Procedures and Principles to be Followed for the Fulfillment of the Enlightenment Obligation (you can reach the Turkish text of the Communique on here). The purpose of this Cookie Policy is to inform you about types, purposes and legal reasons for the processing of personal data obtained by automatic means through our cookies placed on your device, and your rights in this regard.

Except for the strictly necessary cookies used on our website, cookies are placed based on your informed consent. You can revoke your consent given before by approving the cookies pop-up, at any time and change your preferences regarding cookies.

What is a Cookie?

Cookies are very small text files consisting of letters and numbers that are stored on your computer (or other devices such as a smartphone or tablet) through your browser by the websites/applications you visit. Cookies do not contain personal data such as name, gender, or address.

How Does the Data Controller Use Cookies?

The Data Controller uses cookies to:

• Operation of the essential functions of the website will work duly necessary for the operation of the website.
• Analyze and enhance the website. E.g., determining the number of visitors and adjusting the performance accordingly or improving results of the visitors' searches.
• Enhance website functionality and ease of use. E.g., recording and filling the username information or search queries of the visitor automatically on subsequent visits or integration to the third-party social media activities through the website.
• Conduct personalization, targeting, and advertising activities. E.g., displaying advertisements related to the active webpage and the interests of the visitor.

Legal Basis and Transfer of Data Obtained Through Cookies

Personal data obtained via cookies are processed in compliance with the regulations on the personal data transfer by taking necessary technical and administrative security measures and adhering to the “need-to-know” principles.

Cookies are used for the aforementioned purposes. Third-party cookies may be utilized within this regard. Personal data obtained through such third-party cookies can be shared with social media platforms in accordance with data processing requirements. Our website also uses Google Analytics, which is a web analytics service provided by Google Inc., and data obtained through these cookies may be shared with Google Inc. For more information about the use of Google Analytics and to consider opt-out options, you can visit the address provided here

Cookie Management

You can learn further details on cookies manage, allow or deny them by following the steps below. Depending on your internet browser type:

• Google Chrome: Click on the "padlock sign" or the letter "i" in the "address section" of your browser. In the "Cookie" tab, you can allow or block cookies.
• Internet Explorer: Click on the "Security" tab from the "Tool" or "Tools" section in the upper right corner of your browser. On that tab, you can "allow" or "deny" cookies.
• Mozilla Firefox: Click on the "open menu" tab in the upper right corner of your browser. Click the "Options" image and manage your cookies using the "Privacy and Security" button.
• Safari: From the "Settings" section of your phone, select the "safari" tab, and you can manage all cookies from the "Privacy and Security" section.
• For other browsers (like Opera, Microsoft Edge), you can examine the help or support pages of the respective browser.
• Additionally, you can learn more details about cookies and management on https://www.allaboutcookies.org, https://www.youronlinechoices.eu/, or use the "Privacy Badger" application (https://www.eff.org/tr/privacybadger).
• For cookie or SDK management in mobile applications, you can follow the directions in the Privacy or Settings Section of your device, or download and use the Lumen Privacy Monitor on your phone (https://haystack.mobi).

If you deny or block any other way the persistent cookies or session cookies, you may still use the website, mobile app, and mobile site, but you may not be able to access all functions of the website, mobile app, and mobile site, or your access may be limited. The situation in mobile apps may vary.

Types of Cookies

Depending on the usage duration, session cookies and persistent cookies are used on the websites, mobile applications, and mobile sites of the digital commercial platforms operated by the Data Controller. A session cookie ends when you close your browser. A persistent cookie stays on your hard disk for a long time or indefinitely.

Depending on the owner of the cookie or the party placing the cookie, "Data Controller cookies (first-party cookies)" and "third-party cookies" are used on the websites, mobile applications, and mobile sites of the digital commercial platforms operated by the Data Controller. Data Controller cookies are created by the Data Controller, while third-party cookies are managed by our third-party partners.

Depending on the purposes, technical cookies, authentication cookies, targeting/advertising cookies, personalization cookies, and analytical cookies are used on the websites, mobile applications, and mobile sites of the digital commercial platforms operated by the Data Controller. Using these cookies, Data Controller conducts statistical studies aimed at identifying spending habits such as average spending amount, age, gender, categories shopped, and rate of mobile usage, by distinguishing the features of members and grouping them into large groups for campaigns and advertising tailored to their preferences and likes.

Session Cookies

Session cookies are temporary cookies used during your visit to the Site and are deleted after the browser is closed. The primary purpose of using these cookies is to ensure the proper functioning of the Site during your visit. For example, enabling you to fill out online forms consisting of multiple pages.

Persistent Cookies

Persistent cookies are types of cookies used to enhance the functionality of the Site and provide a faster and better service to visitors. These cookies are used to remember visitor preferences and are stored on the device via browsers. Some types of persistent cookies may be used to offer you customized suggestions considering factors like your usage of the Site. Thanks to persistent cookies, when you revisit the Site with the same device, it is checked whether there is a cookie created by the Site on your device, and if so, it is understood that you have visited the site before, and the content delivered to you is determined accordingly, thus providing you with a better service.

Technical Cookies

Technical cookies are used to enable the operation of the Site and to detect non-working pages and areas of the website.

Authentication Cookies

When visitors log into the Site using their passwords, these types of cookies prevent the visitor from having to re-enter their password on each page they visit on the Site, thus identifying the visitor as a site user on each page.

Targeting/Advertising Cookies

These types of cookies are used to customize the advertisements provided to users on the Site and to prevent the same advertisements that have already been viewed from being displayed again.

Personalization Cookies

These cookies are used to remember users' preferences across different pages of the Site. For example, remembering your language preference.

Analytical Cookies

Analytical cookies are used to produce analytical results such as the number of visitors to the Site, the detection of pages displayed on the Site, the times of visits to the Site, and the scrolling movements on the Site pages.

Information regarding the cookies used on the website of the Data Controller is provided in the tables below:

Cookie Provider	Cookie	Purpose of the Cookie	Type of Cookie	Cookie Duration
branchsight.com (1st Party)	branchsight_session	Used to maintain the status of the site visitor during page requests.	Necessary	Refreshed each time the user logs in, maximum 1 year
branchsight.com (3rd Party)	remember	User's consent status regarding site cookie use	Perisstent	1 year
branchsight.com (3rd Party)	_ga	Main cookie used by Google Analytics to distinguish one visitor from another	Statistics	2 years
branchsight.com (3rd Party)	_fbp	Used by Facebook to provide a range of advertising products such as real-time bidding from third-party advertisers	Marketing	3 months
branchsight.com (3rd Party)	_gcl_au	Used by Google AdSense to experiment with advertisement efficiency across websites using their services	Statistics	3 months
branchsight.com (3rd Party)	_gid	Allocates an identity to a user so that the web tracker can record actions under this identity	Statistics	1 day

Your Rights Under the TDPL as a Relevant Person

As a Relevant Person, you can submit your requests under Article 11 of the TDPL, which regulates the rights of the related person, in writing to the address Esentepe District, Talat Pasha Street, Kolektif House No: 5/1 Şişli / Istanbul according to the Communique on Procedures and Principles of Application to the Data Controller or via email to [email protected] or to the registered electronic mail (KEP) address [email protected].